Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service
~ Steve Jobs
The above quote pretty much sums up human expression. It sums up world changing design. It expresses what can powerful design achieve, when its done with a vision.
The team at Rapid Moon went on a mission to search simplicity. Simplicity in design, in thought, in vision. Thanks to twitter, we bumped into @DesignUXUI.
RM: You are equally skilled at classic interaction design and the modern
UX. Do you advice startups to build low fidelity prototypes and take user
feedback OR build medium to high fidelity prototypes (on screen) and then take feedback and build?
JS: At the startup stage, you need to move quick, and learn quicker. I always advise my clients to make sure they are solving the right problems, sometimes even going back to the idea and approach they have taken to the market.
If one assumption along that path is incorrect, anything you build on it will fall.
Of the two you mentioned, the latter is much more critical in this. User feedback can open up your eyes to assumptions you’ve made and to opportunities, but you have to know how to listen. Remember to identify “needs” and not “wants. Most people will tell you their wants, it takes good listening, questions and prodding to uncover their needs.
RM: Your career is a brilliant example of how passion and creativity can
take you places. It would have taken a lot of discipline and learning at a
How do challenge yourself daily to keep creating incredible
designs, that you do?
JS: To be honest, I am not very talented. But, what I do have is a burning passion. Any success I have had or will have will be because I couldn’t help it. The only reason I learn and work on my skill every single day (and night) is that I want to. I have to.
When people ask me my hobby, I find it hard to give an answer. Design is my hobby. I do it in my free time. Discipline can help you get further, I know I would be farther had I had more of it, but passion is the fuel.
How does one get more passion? I’ve been asking myself this, and you know what? I have no idea. My guess so far is that it’s something that has to be found, discovered for yourself, in yourself. It’s in there for everyone. You just have to tune out all the distractions.
RM: At what stage do you take your designs to the intended customers?
Pre-design/ paper-mock-ups OR do you take properly designed responsive screens to the customers?
JS: Good question. I think there is a time for everything. In an ideal situation, you have given yourself time to talk with the customer.
Personally, I have not seen any benefit showing users unfinished material.
They don’t have the imagination to properly fill in the gaps and envision what it will be. They can only see what it is.
Now, you can show them high-fidelity mocks that haven’t been coded. But anything below that will be a waste of time. Also, whenever possible, you can do prototyping in the browser or on the device.
RM: There is an interesting sense of ‘minimalism’ in your designs. How
difficult is it to communicate with minimal design?
JS: I prefer the word “simplicity”. I think “minimalism” is a misunderstood term and so has many meanings. Minimalism wants to remove all it can. Simplicity is refined, removing the unnecessary, but also keeping, changing, or adding all that is needed to make it work.
RM: How critical is responsive design? Do you recommend every business to build responsive designs from day 1?
JS: People who don’t have a responsive design strategy simply aren’t paying attention. Mobile is over taking desktop, and devices of all kinds are popping up. If you need priorities here they are: Design mobile first and then move up from there.