How to design intelligent content by Niki Blaker & Patricia Tompkins

Great content can create incredible experiences and emotions.

Content is king. And its cliched. This statement has been beaten to death. Everyone says it. The question is, how many of us actually invest sincere time and energy in developing content which adds incredible value to our customers and the ecosystem at large?

How to design intelligent content?

We discovered this gem by Niki Blaker (Design Strategist, Forty and President, AIGA, Arizona) & Patricia Tompkins (Programs Director for AIGA Arizona. Senior Art Director at Sitewire)

Way to go Niki & Patricia. We all loved your presentation at Rapid Moon and hence it found a deserving place on the Lean Ready blog!

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